1. Who we are
Onyx Collection is a UK-based luxury yacht charter house. We provide yacht charter brokerage, bespoke yacht charter and related luxury travel and concierge services, arranged around how our clients wish to travel.
Onyx Collection is operated by Onyx Formula Ltd, company number 11832014. For the purposes of UK data protection law, Onyx Formula Ltd is the controller of personal information described in this policy.
Privacy enquiries should be sent to info@onyxcollection.co.
2. Information we collect
We collect personal information that you choose to give us, and limited technical information generated when you use our website. This may include:
- name;
- email address;
- telephone number;
- charter requirements and preferences, including destinations, dates, number of guests, yacht type, budget indications and other details you volunteer;
- enquiry and correspondence history, including notes of telephone, email, WhatsApp and in-person conversations;
- information submitted through our website enquiry forms;
- information submitted through Meta/Facebook lead forms and Instagram, including messages, comments and any fields Meta shares with us when you complete a lead form;
- website usage information, such as pages viewed, referral source, approximate location, device and browser type, collected through cookies, similar technologies, Google Analytics, Google Ads and the Meta Pixel.
We do not ask children to use this website to make enquiries. If you believe we have collected information about a child, please contact us and we will delete it where appropriate.
3. How we use personal information
We use personal information to:
- respond to enquiries and understand what you are looking for;
- provide yacht charter recommendations, availability and quotations;
- communicate with you about your enquiry, itinerary and any booking;
- arrange and manage charter services, including liaison with yacht owners, managers, crew and other suppliers;
- personalise our service and remember preferences you have shared with us;
- improve our website, enquiry process and services;
- meet legal, accounting and regulatory obligations; and
- prevent fraud and protect our business and clients.
Sending us an enquiry, completing a website form or submitting a Meta or Instagram lead form does not automatically subscribe you to marketing. We use that information to deal with your request. Marketing is described separately below.
4. Legal basis for processing
Under UK GDPR, we only use personal information where we have a lawful basis. Depending on the circumstances, this may be:
- taking steps at your request before entering into a contract - for example, responding to an enquiry and preparing recommendations or a quotation;
- performance of a contract, where we have agreed to arrange or manage a charter or related services for you;
- our legitimate interests, such as operating and improving the website, keeping records of enquiries, understanding demand, protecting our business against misuse, and following up professionally on a request you have made, provided those interests are not overridden by your rights;
- compliance with a legal obligation, including tax, accounting and regulatory record-keeping; and
- consent, where the law specifically requires it - for example certain cookies or marketing messages. Where we rely on consent, you may withdraw it at any time.
5. Sharing information
Arranging a charter is rarely something we can do in isolation. Where it is necessary to respond to you or to provide the services you have asked for, we may share relevant information with:
- yacht owners and yacht management companies;
- central agents and other charter brokers;
- captains, crew and onboard teams;
- suppliers involved in the trip, such as transfer, provisioning or concierge partners;
- payment providers, where a payment is being arranged;
- technology providers who host or support our website, email, analytics, advertising tools and customer records; and
- professional advisers, such as accountants or lawyers, where required.
We share only what is needed for the purpose in question. Onyx Collection does not sell personal information.
6. International transfers
Yacht charter is an international business. Some yacht owners, managers, brokers, crew and suppliers, and some of the technology providers we use (including analytics and advertising platforms), may be based outside the United Kingdom.
Where personal information is transferred outside the UK, we take steps to ensure that appropriate safeguards are in place where UK law requires them, such as relying on an adequacy decision or using standard contractual clauses. If you would like more detail about a particular transfer, please contact us.
7. Data retention
We keep personal information only for as long as is reasonably necessary for the purposes for which it was collected, including to deal with your enquiry, to manage a booking, and to meet legal, accounting and record-keeping requirements.
How long that is depends on the nature of the relationship. When information is no longer required, we delete or anonymise it where it is practical to do so.
8. Data security
We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or alteration. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Marketing
Marketing emails from Onyx Collection are occasional notes about experiences, yacht charters, membership and events. They are email only. Joining the list, or ticking the marketing box on a form, does not agree to SMS or telephone marketing.
You can join that list from the signup on this website. On an enquiry, membership application or event registration, the marketing box is separate, optional and unticked. We deal with the enquiry, application or registration whether or not you tick it. We do not add you to the list unless you tick that box or join the list yourself.
If you have already unsubscribed, a later form does not put you back on the list. You can unsubscribe at any time from the link in a marketing email, or by writing to info@onyxcollection.co. We keep a record of the wording you agreed to, when you agreed, and which page or form you used. We will still contact you as needed about an active enquiry, application or booking.
We may also advertise our services through Google Ads, Meta and Instagram, including measuring whether those ads lead to enquiries. That advertising is separate from these emails and is covered in the cookies section below.
10. Cookies and analytics
Strictly necessary cookies are used to remember your cookie choice and, for our team, to open draft previews. Analytics and marketing cookies are optional. They stay off, and the related scripts do not load, until you allow them. You can accept all, reject optional cookies, or set your own preferences, and you can change or withdraw that choice at any time from Cookie settings in the footer.
Where you allow them, we use Google Analytics to understand how the site is used, and Google Ads and the Meta Pixel to measure advertising and enquiries that come from it. Google Ads may also be used to show relevant ads to people who have visited this website. The names, purposes and durations of these cookies, and the other services that support the site, are listed in our cookie policy. You can also control or delete cookies through your browser, and manage Google ad personalisation through Google Ads Settings.
11. Your rights
Under UK GDPR, you have the following rights in relation to your personal information, subject to certain legal limits:
- the right to access a copy of the information we hold;
- the right to have inaccurate information corrected;
- the right to request erasure in certain circumstances;
- the right to restrict processing in certain circumstances;
- the right to object to processing based on legitimate interests, and to object to direct marketing;
- the right to data portability, where processing is carried out by automated means and based on consent or a contract; and
- the right to withdraw consent, where we are relying on consent. Withdrawal does not affect processing already carried out.
To make a request, email info@onyxcollection.co with enough detail for us to identify you and understand what you are asking for. We may need to verify your identity before responding. We will reply within the time required by UK law.
12. Complaints
If you are concerned about how we have used your information, please contact us first so that we can try to put it right.
You also have the right to complain to the UK Information Commissioner's Office (ICO), the supervisory authority for data protection in the United Kingdom. The ICO can be reached via ico.org.uk, including its complaints process.
13. Contact
For privacy questions or requests, please contact Onyx Collection at:
Email: info@onyxcollection.co
Telephone: +44 (0)7950 228858
You can also reach us through our contact page.
14. Changes to this policy
We may update this policy from time to time, for example if our services, technology or legal obligations change. The current version will always be published on this page, with the date it was last updated. We encourage you to review it periodically.